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Sierra Mist
February 24, 2003 Dear Sierra Mist, I must admit that at first I was suspicious. My love of lemon-lime ("limon") sodas is no secret in the international community. When I was notified that there would be another limon soda entering the already flooded market, I was wary. Not since the introduction of "Slice" in the mid-1980s had there been a quality addition to the limon omnibus. Let us not speak of the tragedy of the generic brands (Lemon-Up, Sprime, and that Mexican knock-off ˇLimón!). If I had my druthers, all substandard limon beverages mass-produced by supermarkets looking to present a cheap alternative would be poured into the River Styx, bound for hell. Do you understand me? HELL! Your commercial campaign, aggressively presented during Super Bowl XXXVII, almost deterred me from sampling your beverage. I am an ardent fan of football. Nothing primes my pump like a good pigskin contest and a brimming glass of any given quality limon beverage. Your commercials appeared stupid and pointless to me. Did you see the one with Willie Nelson though? That guy is hilarious. I am straying from the subject. Your commercials notwithstanding, academic curiosity prompted me to sample your beverage while I was out replenishing the various staples of my kitchen during our most recent blizzard. I was running low on pickles, Egg Beaters® and Mallomars. In any event, I spotted your beverage in the refrigerator and purchased it. It was invigorating! A delicious and well-balanced concoction of both lemon and lime flavors. It was a loin-tingling experience. Your beverage is a wonderful and delicious addition to the limon family. Now, whenever the mood for celebration strikes, how do I consummate it? A tall, refreshing glass of Sierra Mist! Thank you, Sierra Mist, for giving a limon fan something to live for. Refreshingly,
Geoff Wolinetz
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© 2003, Yankee Pot Roast |