Starbucks Letter Regarding Seemingly Illogical Size Nomenclature
Mr. Abraham:
Pass this info along to whomever is interested. Because us Americans are such pigs, Starbucks had to add the size Venti (Italian for twenty—as in the number of ounces in the cup) to the original three sizes: short, tall, and grande. The original three make far much more sense, but we are such greedy and insatiable consumers that the company had to try and pacify the bottomless collective depths of our appetite. The guy who wrote the letter [“Dear Starbucks,” March 9, 2003] should find better ways to research and more productive ways to satisfy his curiosities, rather than knee-jerk responding in venom to the success of a responsible corporation like Starbucks. The hot barista needs to be more familiar with the company that is providing her with comprehensive health and dental among other unprecedented benefits for unskilled part-time employees.
Peace and regards,
Kevin Landers
Starbucks Partner